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Packaging
Date:
May - Jun 2023
Project Type:
Packaging Design
The Question:
How do we give this hand cream a fresh new look that represents the Honest Company values?
The Answer:
Use a mix of photos and creative typographic layout. The photography represents the Honest Companies values and the type highlights the photos and makes the product intriguing since it takes a moment to decipher.
The Process
I started by doing research on other packaging and creating a mood board. From this I came away with 3 main approaches: abstract, illustrative, and photographic. I ended up going with the photographic idea since it better represented the mission of the Honest Company, which to be transparent about the ingredients of their make-up and skincare products. Hence, showing the ingredients on the packaging felt like the right way to go.
