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Birkenstock: Heaven for your feet
Date:
Apr 2023
Project Type:
Advertising
The Question:
How do you make people stop and think when they see an ad for a well-known brand?
The Answer:
Visual metaphor. Juxtaposing two disparate images can be jarring and makes the viewer take notice. It is also more likely that the image will linger in their mind.
The Process
Since the focus of this project was visual metaphor, I began with a brainstorm: How do I describe this product? What is another way to visualize that description? What is the opposite? Then it was time for sketches. I try to do at least 10 sketches for each project and for this one it was especially easy since I had many idea.
The Process Continued...
Next, I recreated my favorite sketches in Photoshop. This gets me thinking about fonts, colors, layout, etc. Click on each image to learn more about the thought process behind it.
